The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is North Reading Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

 Subaru Love Promise Heart

Love Promise Stories from North Reading Subaru

Subaru and North Reading Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Massachusetts ALS Association  –  David B

In June of 2013 North Reading Subaru lost their owner after a long hard battle with ALS. Ever since they have partnered with the Massachusetts ALS association as part of the Subaru share the love program. Since then North Reading Subaru has raised over 50 thousand dollars toward the battle against ALS. Thank you so much for you donations North Reading Subaru we look forward to any work we do together in the future.

MSPCA @ Nevins Farm  –  Julia P

Over the years North Reading Subaru has done several events the MSPCA at Nevins Farm. Our relationship started several years ago when we first did a charity car wash at the dealership together. We brought a few of our shelter pups over that were available for adoption and they had a full car wash set up with a suggested donation of $10 dollars along with a cookout and a raffle for any customers who participated. On top of that they also had giving $200 for each new car that was sold that day to our shelter. At the end of the day we had raised over three thousand dollars for our shelter. It was a great event!! The following year they sponsored our Tales and Ales event which is one of our biggest fundraisers we do all year. We have beer tastings and food from local vendors and a few members of the North Reading Subaru staff even came and brought there dogs. At that event the general manager David Melkonian and his wife were introduced to a Yorkshire Terrier we had at the shelter. A few weeks later that same pup was in their home. A year and a half later and he's doing great! Another great success story for our shelter. In 2019 North Reading Subaru collected various toys, puzzles, treats and food for our shelter. We are so grateful for everything North Reading Subaru has done with us and can't wait to see what the future brings!

Nobska Point Lighthouse  –  Donna M

On a beautiful Sunday afternoon in late July, I spontaneously drove to the Nobska Point Lighthouse at the Woods Hole Harbor entrance in Cape Cod. The present lighthouse has both a wooden innkeepers house and a 40 foot cast iron tower, with a fourth order Fresnel lens built in 1876. The Nobska Point Lighthouse became automated in 1985. Before driving to the lighthouse, I checked the weather, got directions from my smartphone and gathered my camera gear such as camera body, 50mm lens, wide angle lens (17 – 35mm), and a flash unit if needed. The trip was almost 2 hours from home. I can do this. I connected my smartphone to my car via Bluetooth. I listened to classical guitar music by Ana Vidovic on Itunes while being guided by Google Maps. I drove through Falmouth, made a left turn onto Church Street, a winding road with a deep blue shoreline accented with small boats to the right, and beautiful homes to the left. Finally, the lighthouse emerged to my left, sitting on a rolling hill.The bright blue sky accented with white clouds served as the perfect background for a bright white cast iron tower. The flagpole has three flags are waving in a gentle breeze. Let's get to work I thought to myself. My goal was to capture both the innkeeper's house and the tower. Therefore I selected the wide-angle lens over the 50mm lens. I took a deep breath, adjusted the ISO, Fstops, and white balance on my camera. The photo-shoot ended 15 minutes later with 14 images. I packed my gear and drove home with a smile. When I arrive home, I downloaded and edited the images in PhotoShop on my computer. I plan to return in both fall and winter for additional photo-shoots. I know the lighting conditions will be very different than in mid-summer. I can't wait for the next photo adventure.