North Reading Subaru are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At North Reading Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is North Reading Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
MSPCA
ALS
Love Promise Stories from North Reading Subaru
Subaru and North Reading Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Keeping the community warm: North Reading Subaru's Third Year Supporting GLCAC - Alejandra C
The Greater Lawrence Community Action Council was proud to once again partner with North Reading Subaru as part of the Subaru Loves to Help initiative. This year marked the third consecutive year that North Reading Subaru has supported our community through a generous coat donation program aimed at helping local individuals and families stay warm during the winter months. General Manager David Melkonian and Customer Experience Manager Samantha Aguirre joined members of the GLCAC team in helping deliver coats that will directly benefit those in need throughout the Greater Lawrence area. Their continued commitment to giving back has made a meaningful impact on the families and individuals we serve each year. Partnerships like this play an important role in strengthening our community and ensuring that critical resources reach those who need them most. We are grateful for North Reading Subaru's ongoing support and dedication to making a difference through the Subaru Loves to Help initiative.
STEM Academy Success - Chris H
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, this is the reality. Subaru SNE Distributor partnered with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. On 2025-12-16, Subaru SNE Distributor donated 300 Shoes/Socks to STEM Academy in Lowell. These essential items not only help keep children protected, warm, and dry, it has a significant impact on a child's mental and emotional well-being. At STEM Academy, we are so grateful for this gift that will help so many in our community
WINTER WARMTH, DIGNITY AND HOPE - Cheryl F
On behalf of Clarendon Early Education Services, Inc., we would like to extend our sincere gratitude to Subaru of Wakefield for partnering with Operation Warm, a national nonprofit dedicated to connecting children with the resources they need to thrive. Your generous donation of 132 new winter coats arrived at the perfect moment-just as temperatures dropped below freezing. Many of the families we serve are experiencing significant financial hardship, and this thoughtful gift provided not only warmth, but also immeasurable joy, comfort, and relief. We are deeply grateful for your commitment to supporting families and making a meaningful difference in their lives. Thank you again for your kindness and partnership. With sincere appreciation, Clarendon Early Education Services
A Paw-Some Donation: North Reading Subaru raises 12,175 for the MSPCA - Julia V
North Reading Subaru kicked off its annual Share the Love event with a goal as simple as it was heartfelt: support the animals of the MSPCA at Nevins Farm. By the end of the campaign, the dealership had raised an incredible $12,175, a number that filled the showroom with pride and more than a little emotion. On the day of the check presentation, MSPCA volunteers arrived with everyone's favorite guest- Quabbin, who is always the star of the show. Customers, Staff, and representatives from Subaru all stopped to meet him, and Quabbin soaked up every bit of the attention! General Manager David Melkonian welcomed everyone warmly. For him, the donation wasn't just a corporate gesture- it was deeply personal. As a former volunteer and having multiple dogs from the MSPCA. He joked that his Yorkie and Cattle dog run the household, and everyone suspects it might actually be true As volunteers and the head of the MSPCA shared stories about all the medical care, rehabilitation, and second chances these donations help provide, the room quieted. This was shortly broken as David presented the check for $12,175 For North Reading Sbuaru, the moment captured everything the Share the Love program stands for: community, compassion, and the belief that a business can be a force for good. The $12,175 donation will help countless animals find safety, care, and loving homes- maybe even with someone standing in that very showroom. Thank you so much again North Reading Subaru!
North Reading Subaru Tees Off for a Good Cause At Saint Theresa Golf Tournament - Bill B
It was a picture perfect summer morning at Hillview Country Club when golfers gathered for the annual Saint Theresa Church Golf Tournament. A day filled with friendly competition, community spirit, and charity. This year, the event got an exciting boost thanks to the generous sponsorship of North Reading Subaru. North Reading Subaru has worked with us in the past and are known for their ongoing commitment to local causes. This year they not only were one of our top sponsors, but they also donated a car for our Hole-in-one-challenge. They gave every golfer a chance to drive away in a brand new 2025 Crosstrek. They placed the brand new car right beside the green! We have never had more excitement at our tournament! "We're proud to support Saint Theresa Church and the incredible work they do for the North Reading Community" said David Melkonian, General manager of North Reading Subaru. As the day came to a close, golfers left with smiles, new memories, and a renewed sense of connection- exactly the spirit North Reading Subaru strives to foster through its community involvement. With the amount we were able to raise through generous donations like North Reading Subaru's we will be able to do some much needed repairs to our parking lot and musical instruments for the church. Thank you so much North Reading Subaru!
THANK YOU FROM LLS, NORTH READING SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On June 17th, North Reading Subaru personally delivered these items to Melrose Wakefield Hospital. These blankets and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Subaru Donates Warmth and Kindness - Christine D
Once again North Reading Subaru proved that Subaru is more than just a car company by donating 100 blankets to the Tufts Cancer Center. Each one tied with a ribbon and a handwritten note of encouragement. This was part of Subaru's "Subaru Loves to Care" initiative, aimed at supporting cancer patients across the country. General Manager David Melkonian and his team embraced the project with heart. "Everyone knows someone who is effected by cancer, we wanted to bring comfort to those currently facing the fight" During the last month the dealership employees and customers wrote uplifting messages that were delivered with the blankets as well. This was much appreciated by the patients and our staff. For the North Reading Subaru team, the experience left a lasting impression. "We sell cars every day, but this feels so much bigger!" This small act of kindness meant so much to everyone on our team. North Reading Subaru delivered more than just blankets- they delivered hope. Thank you so much North Reading Subaru, we look forward to working together again in the future.
North Reading Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in North Reading, this is a harsh reality. Helping others strengthens communities, which is why North Reading Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like North Reading Subaru have helped nearly 900,000 children and adults in urgent need. On 01/22/2025, North Reading Subaru donated 120 coats to Greater Lawrence Community Action Council. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
From Road to Root: North Reading Subaru supports Native Plant Restoration - Amy J
For this years annual Subaru Loves the Earth North Reading Subaru did something different. They had organized a native tree pickup for their customers. They ended up having about 30 trees leftover and that's when I heard from the store's General Manager David Melkonian. David is an avid local hiker and walks on one of our trails every lunch break! He reached out and asked if the Andover Village Improvement Society would be interested in 30 beautiful native trees. This was extremally generous, we plan to plant this trees along multiple of our trails and reserves. We are so grateful for this donation, both in it's generosity and for the understanding on the dealerships part how important native trees are to our environments. In a world full of invasive insects and plants, it was wonderful to receive a donation that can help our local environment. Thank you so much North Reading Subaru! We look forward to seeing what you do with this campaign next year!
2024 Share the Love and it's Impact, One Dog at a Time - Julia V
The last few years North Reading Subaru has chosen to partner with us in their Share the Love campaign. It happens to be one of largest and fun donation campaigns throughout the year. The money North Reading Subaru donates through this campaign goes on to help the shelter in various ways but this year we wanted to share with North Reading Subaru the impact this donation made on one special dog. Earlier this year we took in an adorable pup named Ruffles. She’s a 4 year old Boxer, one of 60 from a single home that we took in on Tuesday night. Thankfully we had just wrapped a successful dog adoption promotion, which allowed space for our unexpected intake. We were able to do intake exams for all of these dogs on Wednesday and discovered then that the sweet girl needs a bilateral total ear canal ablation (TECA); I believe she is in surgery as I type. I’m so grateful that we have the talent at Angell and the resources to be able to help her heal and get a whole new start in life. I’m just so grateful that due to the generous donations throughout the 2024 Share the Love campaign the same for Ruffles, so I wanted you and the team to meet her (I’m attaching one of her photos here) and see one of the faces that your partnership is impacting. Thank you so much for choosing us as your 2024 Share the Love partner, we look forward to working together again in 2025! Thanks North Reading Subaru
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