The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is North Reading Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
MSPCA
ALS
Love Promise Stories from North Reading Subaru
Subaru and North Reading Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
THANK YOU FROM LLS, NORTH READING SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On June 17th, North Reading Subaru personally delivered these items to Melrose Wakefield Hospital. These blankets and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Subaru Donates Warmth and Kindness - Christine D
Once again North Reading Subaru proved that Subaru is more than just a car company by donating 100 blankets to the Tufts Cancer Center. Each one tied with a ribbon and a handwritten note of encouragement. This was part of Subaru's "Subaru Loves to Care" initiative, aimed at supporting cancer patients across the country. General Manager David Melkonian and his team embraced the project with heart. "Everyone knows someone who is effected by cancer, we wanted to bring comfort to those currently facing the fight" During the last month the dealership employees and customers wrote uplifting messages that were delivered with the blankets as well. This was much appreciated by the patients and our staff. For the North Reading Subaru team, the experience left a lasting impression. "We sell cars every day, but this feels so much bigger!" This small act of kindness meant so much to everyone on our team. North Reading Subaru delivered more than just blankets- they delivered hope. Thank you so much North Reading Subaru, we look forward to working together again in the future.
North Reading Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in North Reading, this is a harsh reality. Helping others strengthens communities, which is why North Reading Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like North Reading Subaru have helped nearly 900,000 children and adults in urgent need. On 01/22/2025, North Reading Subaru donated 120 coats to Greater Lawrence Community Action Council. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
From Road to Root: North Reading Subaru supports Native Plant Restoration - Amy J
For this years annual Subaru Loves the Earth North Reading Subaru did something different. They had organized a native tree pickup for their customers. They ended up having about 30 trees leftover and that's when I heard from the store's General Manager David Melkonian. David is an avid local hiker and walks on one of our trails every lunch break! He reached out and asked if the Andover Village Improvement Society would be interested in 30 beautiful native trees. This was extremally generous, we plan to plant this trees along multiple of our trails and reserves. We are so grateful for this donation, both in it's generosity and for the understanding on the dealerships part how important native trees are to our environments. In a world full of invasive insects and plants, it was wonderful to receive a donation that can help our local environment. Thank you so much North Reading Subaru! We look forward to seeing what you do with this campaign next year!
2024 Share the Love and it's Impact, One Dog at a Time - Julia V
The last few years North Reading Subaru has chosen to partner with us in their Share the Love campaign. It happens to be one of largest and fun donation campaigns throughout the year. The money North Reading Subaru donates through this campaign goes on to help the shelter in various ways but this year we wanted to share with North Reading Subaru the impact this donation made on one special dog. Earlier this year we took in an adorable pup named Ruffles. She’s a 4 year old Boxer, one of 60 from a single home that we took in on Tuesday night. Thankfully we had just wrapped a successful dog adoption promotion, which allowed space for our unexpected intake. We were able to do intake exams for all of these dogs on Wednesday and discovered then that the sweet girl needs a bilateral total ear canal ablation (TECA); I believe she is in surgery as I type. I’m so grateful that we have the talent at Angell and the resources to be able to help her heal and get a whole new start in life. I’m just so grateful that due to the generous donations throughout the 2024 Share the Love campaign the same for Ruffles, so I wanted you and the team to meet her (I’m attaching one of her photos here) and see one of the faces that your partnership is impacting. Thank you so much for choosing us as your 2024 Share the Love partner, we look forward to working together again in 2025! Thanks North Reading Subaru
Saint Theresa' 2024 Charity Tournament - Bill B
Once again, North Reading Subaru was a very generous donor in our annual Saint Theresa golf tournament. This year they donated in several different ways to our church. First of all they made a point to show their support for the community by playing in our annual tournament. The general manager David, as well as the parts manager Shawn, and the general sales manager Michael all played and competed in this fundraiser to put new stained glass in the church. On top of just their participation they also sponsored several holes throughout the tournament. This help the church reach it's goals and was above and beyond in what we expect when we put on this tournament. On top of all of this they also donated the new 2025 Subaru Forester as a prize if someone hit a hole in one. This certainly added to the amount of people who wanted to play. Anyone who hit a hole in one would win this brand new 2025 Subaru Forester no strings attached!! We are so grateful for the generosity North Reading Subaru has shown over the years to us. Thank you so much to David and the whole team down there for helping our church reach its goals and remain a beautiful staple in our community. Thank you so much North Reading Subaru!! We look forward to next years events with you!
Driving for the Animals: North Reading Subaru's donation to Nevins Farm - Julia V
This October North Reading Subaru held their "Subaru Loves Pet's" event at their dealership in North Reading, Massachusetts. Employees had an Outback filled with Shelter Supply kits and dog toys shaped just like a Subaru Ascent! All of this was for the dealers partnership with us the MSPCA at Nevins Farm, symbolizing a community's love for animals in need. David, the general manager of North Reading Subaru is an animal lover and long time supporter of Nevins Farm. On top of the various events David has done with us, he also adopted a silly and stubborn Yorkie from the shelter named "Finn" a few years ago. "This is about much more than donations, it's about making sure these animals feel cared for and valued" said David. North Reading Subaru was also lucky enough to have shelter superstar Quabbin attend the event as well. Quabbin is usually a dog of few words but his gratitude for the donation was apparent with every pet and scratch he received from the customers. Thank you so much for your generosity North Reading Subaru! We look forward to more events in the future!
Warm Hearts: Blankets for Tufts Medical Cancer Center - Roselyn F
North Reading Subaru recently made a generous donation to Tufts Cancer Center, providing a supply of warm blankets for patients undergoing treatment. The dealership's initiative is part of Subaru's "Love's to Care" program which focuses on supporting health, wellness, and kindness through partnerships that make a difference in people's lives. David Melkonian the General Manager from North Reading Subaru arrived with a Subaru loaded with warm, comforting blankets. These are perfect for our patients as many going through cancer experience chills as part of the treatment. In addition to the blankets they also had a board filled with notes from both their customers and employees. This touching gesture was appreciated by the staff and patients of the Tufts Medical Cancer center. Thank you North Reading Subaru!
Celebrating $1.5M raised to Make Wishes Come True - Peg W
Over the past 13 years, Make-A-Wish has been both honored and grateful to partner with our Subaru of New England Retailers as one of the four national charity partners of the Share the Love campaign. We are thrilled to share that following this year’s results, the combined support of our local Massachusetts and Rhode Island retailers has just surpassed $1.5 Million for Make-A-Wish Massachusetts and Rhode Island! It is proven that wishes can have a positive impact on the medical outcomes of children facing critical illnesses. A wish experience can improve a child’s quality of life and emotional well-being, while also strengthening families. A wish enables a child to imagine a future that is bright and provides motivation and hope when they need it most. The transformative impact of a wish cannot be overstated, and we depend on the generosity of partners like you to move closer to our vision of granting the wish of every eligible child in Massachusetts and Rhode Island. Your support benefits not only a local child and family, but their community as well, reminding every one of us that we are capable of uplifting one another. Thank you, North Reading Subaru, for your compassionate partnership in bringing hope and joy to local kids with critical illnesses.
North Reading Subaru Helping Local Community Action - Alejandra C
This is the first year that North Reading Subaru has partnered up with Greater Lawrence Community Action Council for a drop off coat event. Through Operation Warm, North Reading Subaru donated coats and socks to the agency for the families we serve. Thank you, North Reading Subaru, for the generous donation. We look forward to continuing this relationship in years to come!
